ARE YOU INTERESTED IN ADVERTISING OR MARKETING CO-OPERATION?
Indiedays blog media reaches weekly 200.000 active, young women with interest in fashion, beauty, deco, food and lifestyle.
Indiedays publishes 30 popular Finnish fashion and lifestyle blogs. Furthermore, through our portal readers can follow 300 high-quality Inspiration -blogs. Indiedays blog media covers five major categories:
Bloggers are opinion leaders, giving readers inspiration and ideas for their everyday life. Indiedays provides advertisers an effective way to reach the target group through display advertising and co-creation with bloggers.
In comparison, Indiedays stands out strong among its competitors:
STRUCTURE AND LOYALTY OF OUR READERS
Indiedays provides an opportunity to target your marketing in three different ways: based on the blog’s category (e.g. fashion blog, deco blog, food blog), readers’ phase of life (e.g. family with children), or readers’ age group.
- Fashion blogs
- Beauty blogs
- Lifestyle blogs
- Deco blogs
- Food blogs
Phase of life:
- Family with children
- Living in own household
- Living with parents
- Age group A
- Age group B
- Age group C
Readers’ interest in different product groups is known for each blog category. This lets us select the most relevant segments for your marketing activity. We are also well aware of the demographic structure and loyalty of our readers.
ADVERTISING MAP AND PRICES
Indiedays provides different methods for promoting, from display-ads to co-creation campaigns with blog visibility and reader activities. The graph below demonstrates the different placement options and prices for display-advertising:
Indiedays reaches out to its key target groups effectively with a comprehensive media coverage:
Our creative Co-Creation campaigns are done in co-operation with our popular bloggers. Through these campaigns, the brand gets valuable blog visibility and high quality contact with its target group.
This way of advertising is highly interactive: readers are activated through competitions, and the concept is always designed to suit the social media. The price a Co-Creation varies from 5 000 to 30 000 euros, depending on the extent of the campaign.
Check out examples of our Co-Creation campaigns by clicking the pictures below (in Finnish). See also the case –example of our campaign with Marimekko!
Goals and challenges
Marimekko faced challenges in creating an image that would appeal to younger women and trendsetters. The lack of suitable image stopped the wanted target group from visiting Marimekko’s stores and getting familiar with the brand’s present selection.
The goal was to get the target group familiar with Marimekko’s Fall Collection and in that way shape and expand their image of the brand.
Main goal was to increase awareness, interest and desirability, and to activate the target group to shop Marimekko’s products. In order to create continuous flow of communication, the 6-week long campaign was implemented in two different phases. The success was measured in the stores by seeing an increase in the younger clientele.
Our client was very happy and satisfied to see how positively their Fall Collection was received among the young and trendy readers of Indiedays. With the help of the campaign, Marimekko could effectively raise its recognizability and desirability among the targeted audience.
The campaign also gained positive feedback that echoed from the blogs all the way to the stores, bringing young, fashionable women into Marimekko’s clientele. One concrete example of the campaign’s success were the Converse hearts Marimekko –sneakers. Launching the shoes created a huge rush, and part of the collection was sold out after the first days.
All in all, the campaign page gained 46.453 views. The brand page was visited by 37.025 different readers, average visiting time being 2:50, which tells us the reader got well acquainted with the content. Up to 11.349 readers took part in reader contests. The click-percent of 0,5 % was extremely good. You can visit Marimekko’s campaign page here.
If you wish to hear more about our concept and possible opportunities, contact us already today:
+358 50 361 7696
+358 40 712 0211